Cheapest Toilet Roll in the UK
Prices updated 15 August 2026 · 170 products across 7 supermarkets
We compare toilet roll across all 7 major UK supermarkets — Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S — and rank by price per unit so you can see where toilet roll is genuinely cheapest. Prices update daily.
Cheapest Toilet Roll: FAQ
Where is the cheapest toilet roll in the UK?
Right now the best value toilet roll is Sainsbury's Super Soft Toilet Tissue Box, White x65 Sheets at Sainsbury's, £1.00 (£0.02/each). SmartShelf ranks toilet roll by price per unit across 7 supermarkets, updated daily.
Which supermarket is cheapest for toilet roll?
We compare toilet roll across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S. Today Sainsbury's has the cheapest option, but the ranking updates every day as prices change.
How does SmartShelf compare toilet roll prices?
We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available — free, with no sign-up.