Cheapest Custard in the UK

Prices updated 15 August 2026 · 149 products across 7 supermarkets

The best-value custard in the UK right now is Morrisons Egg Custards 4 per pack at Morrisons — £0.34/each (£1.35).

149Products Compared

7Supermarkets

£0.34Lowest /Each

We compare custard across all 7 major UK supermarkets — Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S — and rank by price per unit so you can see where custard is genuinely cheapest. Prices update daily.

#	Product	Store	Price	Per Unit
1	Morrisons Egg Custards 4 per pack	Morrisons	£1.35	£0.34/each
2	Morrisons Savers Custard 385g	Morrisons	£0.42	£1.09/kg
3	Stamford Street Co. 400g Custard	Sainsbury's	£0.44	£1.10/kg
4	Tesco Ready To Serve Custard 1Kg	Tesco	£1.15	£1.15/kg
5	Tesco Reduced Fat Custard 1Kg	Tesco	£1.15	£1.15/kg
6	ASDA Custard 500g	Asda	£0.59	£1.18/kg
7	Tesco Ready To Serve Custard 500G	Tesco	£0.59	£1.18/kg
8	Tesco Reduced Fat Custard 500G	Tesco	£0.59	£1.18/kg
9	ASDA 30% Less Fat Custard 500g	Asda	£0.59	£1.18/kg
10	Sainsbury's Ready To Eat Custard 1kg	Sainsbury's	£1.20	£1.20/kg
11	DELICIOUS DESSERTS Ready to Serve Custard 500 G	Aldi	£0.59	£1.20/kg
12	Sainsbury's Ready To Eat Custard 500g	Sainsbury's	£0.65	£1.30/kg
13	Sainsbury's Ready To Eat Lighter Custard 500g	Sainsbury's	£0.65	£1.30/kg
14	ASDA Just Essentials by Custard 400g	Asda	£0.60	£1.50/kg
15	Morrisons Ready To Serve Custard 1kg	Morrisons	£1.70	£1.70/kg
16	Vanilla Custard Crown	Waitrose	£1.80	£1.80/each
17	Rhubarb & Custard Pastry	Waitrose	£1.80	£1.80/each
18	Morrisons Ready To Serve Custard 500g	Morrisons	£0.90	£1.80/kg
19	Morrisons Eat Smart Ready to Serve UHT Custard 500g	Morrisons	£0.90	£1.80/kg
20	Alpro Vanilla Dairy Free Soya Custard 525g	Tesco	£1.20	£2.29/kg
21	Alpro Vanilla Custard 525g	Morrisons	£1.20	£2.29/kg
22	ASDA Light Custard 400g	Asda	£0.98	£2.45/kg
23	Alpro Vanilla Soya Dairy Free Alternative to Custard 525g	Asda	£1.32	£2.51/kg
24	Alpro Vanilla Custard 525g	Sainsbury's	£1.40	£2.67/kg

See The Live Custard Comparison →

Cheapest Custard: FAQ

Where is the cheapest custard in the UK?

Right now the best value custard is Morrisons Egg Custards 4 per pack at Morrisons, £1.35 (£0.34/each). SmartShelf ranks custard by price per unit across 7 supermarkets, updated daily.

Which supermarket is cheapest for custard?

We compare custard across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S. Today Morrisons has the cheapest option, but the ranking updates every day as prices change.

How does SmartShelf compare custard prices?

We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available — free, with no sign-up.