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Cheapest Bran & Fibre in the UK

Prices updated 14 November 2026 · 84 products across 8 supermarkets

The best-value bran & fibre in the UK right now is Kellogg's All Bran Fibre Plus Breakfast Cereal 4 x 500g at Iceland — £1.25/kg (£2.50).
84Products Compared
8Supermarkets
£1.25Lowest /Kg

We compare bran & fibre across all 9 major UK supermarkets: Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland — and rank by price per unit so you can see where bran & fibre is genuinely cheapest. Prices update daily.

1Kellogg's All Bran Fibre Plus Breakfast Cereal 4 x 500gKellogg's All Bran Fibre Plus Breakfast Cereal 4 x 500gIcelandBest value£1.25/kg£2.502M&S Bran Flakes 750gM&S Bran Flakes 750gM&S£1.73/kg£1.303Sainsbury's Wholegrain Bran Flakes 750gSainsbury's Wholegrain Bran Flakes 750gSainsbury's£1.85/kg£1.394ASDA Fruit & Fibre 750gASDA Fruit & Fibre 750gAsda£1.93/kg£1.455ASDA Bran Flakes 1kgASDA Bran Flakes 1kgAsda£2.00/kg£2.006Morrisons Bran Flakes 625gMorrisons Bran Flakes 625gMorrisons£2.00/kg£1.257Tesco Bran Flakes 750GTesco Bran Flakes 750GTesco£2.00/kg£1.508Tesco Fruit & Fibre Cereal 750GTesco Fruit & Fibre Cereal 750GTesco£2.33/kg£1.759Sainsbury's Wholegrain Fruit & Fibre 750gSainsbury's Wholegrain Fruit & Fibre 750gSainsbury's£2.33/kg£1.7510M&S Fruit & Fibre Flakes 750gM&S Fruit & Fibre Flakes 750gM&S£2.33/kg£1.7511Morrisons Fruit & Fibre 750gMorrisons Fruit & Fibre 750gMorrisons£2.33/kg£1.7512Tesco Fruit & Fibre 750gTesco Fruit & Fibre 750gTesco£2.33/kg£1.7513Kellogg's Bran Flakes Breakfast Cereal 750gKellogg's Bran Flakes Breakfast Cereal 750gAsda£3.33/kg£2.5014ASDA High Bran 500gASDA High Bran 500gAsda£3.70/kg£1.8515ASDA Sultana Bran 500gASDA Sultana Bran 500gAsda£3.80/kg£1.9016Tesco Oat Bran 675GTesco Oat Bran 675GTesco£3.93/kg£2.6517Jordans 750g High Fibre Protein OatsJordans 750g High Fibre Protein OatsSainsbury's£3.93/kg£2.9518Kellogg's Bran Flakes Breakfast Cereal 750gKellogg's Bran Flakes Breakfast Cereal 750gSainsbury'sNectar £2.50£4.00/kg£3.0019Kellogg's Bran Flakes Breakfast Cereal 750gKellogg's Bran Flakes Breakfast Cereal 750gMorrisons£4.00/kg£3.0020Sainsbury's High Fibre Bran 500gSainsbury's High Fibre Bran 500gSainsbury's£4.00/kg£2.0021M&S Sultana Bran Flakes 750gM&S Sultana Bran Flakes 750gM&S£4.00/kg£3.0022Morrisons Sultana Bran 500gMorrisons Sultana Bran 500gMorrisons£4.00/kg£2.0023Sainsbury's Sultana Bran 750gSainsbury's Sultana Bran 750gSainsbury's£4.00/kg£3.0024Tesco Sultana Bran Cereal 750GTesco Sultana Bran Cereal 750GTesco£4.00/kg£3.00
See The Live Bran & Fibre Comparison →

Cheapest Bran & Fibre: FAQ

Where is the cheapest bran & fibre in the UK?

Right now the best value bran & fibre is Kellogg's All Bran Fibre Plus Breakfast Cereal 4 x 500g at Iceland, £2.50 (£1.25/kg). SmartShelf ranks bran & fibre by price per unit across 8 supermarkets, updated daily.

Which supermarket is cheapest for bran & fibre?

We compare bran & fibre across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland. Today Iceland has the cheapest option, but the ranking updates every day as prices change.

How does SmartShelf compare bran & fibre prices?

We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available. Free, with no sign-up.