Cheapest Cereal in the UK

Prices updated 15 August 2026 · 377 products across 7 supermarkets

The best-value cereal in the UK right now is Kellogg's Variety Breakfast Cereal 8pk 196g at Asda — £1.28/kg (£2.00).

377Products Compared

7Supermarkets

£1.28Lowest /Kg

We compare cereal across all 7 major UK supermarkets — Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S — and rank by price per unit so you can see where cereal is genuinely cheapest. Prices update daily.

#	Product	Store	Price	Per Unit
1	Kellogg's Variety Breakfast Cereal 8pk 196g	Asda	£2.00	£1.28/kg
2	Tesco Malt Wheats Cereal 750G	Tesco	£1.14	£1.52/kg
3	HARVEST MORN Malted Wheaties Cereal 625 G	Aldi	£0.95	£1.52/kg
4	Sainsbury's Wholegrain Malties Cereal 750g	Sainsbury's	£1.14	£1.52/kg
5	Sainsbury's Wholegrain Bran Flakes 750g	Sainsbury's	£1.25	£1.67/kg
6	M&S Malted Wheats 750g	M&S	£1.30	£1.73/kg
7	Morrisons Mighty Malties 625g	Morrisons	£1.15	£1.84/kg
8	HARVEST MORN Fruit & Fibre Cereal 750 G	Aldi	£1.39	£1.85/kg
9	Tesco Frosted Flakes Cereal 500G	Tesco	£0.95	£1.90/kg
10	HARVEST MORN Corn Flakes Cereal 0.5 KG	Aldi	£0.95	£1.90/kg
11	Sainsbury's Cornflakes Cereal 500g	Sainsbury's	£0.95	£1.90/kg
12	Sainsbury's Frosted Flakes Cereal 500g	Sainsbury's	£0.95	£1.90/kg
13	Morrisons Cornflakes 500g	Morrisons	£0.95	£1.90/kg
14	M&S Corn Flakes 500g	M&S	£0.95	£1.90/kg
15	HARVEST MORN Frosted Flakes Cereal 0.5 KG	Aldi	£0.95	£1.90/kg
16	Essentials Malted Wheats 750g	Waitrose	£1.50	£2.00/kg
17	Kellogg's Variety Packs x8 196g Nectar £1.75	Sainsbury's	£3.15	£2.01/kg
18	Kellogg's Cereal Variety 8 Pack Breakfast Cereal 196g	Waitrose	£3.25	£2.07/kg
19	Tesco Multigrain Hoops Cereal 375G	Tesco	£0.79	£2.11/kg
20	HARVEST MORN Multigrain Hoops Cereal 375 G	Aldi	£0.79	£2.11/kg
21	Sainsbury's Multigrain Hoops Cereal 375g	Sainsbury's	£0.79	£2.11/kg
22	Sainsbury's Honey Nut Cornflakes 500g	Sainsbury's	£1.10	£2.20/kg
23	Tesco Choco Hoops Cereal 375G	Tesco	£0.85	£2.27/kg
24	Tesco Honey Hoops Cereal 375G	Tesco	£0.85	£2.27/kg

See The Live Cereal Comparison →

Cheapest Cereal: FAQ

Where is the cheapest cereal in the UK?

Right now the best value cereal is Kellogg's Variety Breakfast Cereal 8pk 196g at Asda, £2.00 (£1.28/kg). SmartShelf ranks cereal by price per unit across 7 supermarkets, updated daily.

Which supermarket is cheapest for cereal?

We compare cereal across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi and M&S. Today Asda has the cheapest option, but the ranking updates every day as prices change.

How does SmartShelf compare cereal prices?

We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available — free, with no sign-up.