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Cheapest Rolls in the UK

Prices updated 14 November 2026 · 38 products across 6 supermarkets

The best-value rolls in the UK right now is Hovis Teacakes 4 x 340g at Morrisons — £1.29/kg (£1.75).
38Products Compared
6Supermarkets
£1.29Lowest /Kg

We compare rolls across all 9 major UK supermarkets: Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland — and rank by price per unit so you can see where rolls is genuinely cheapest. Prices update daily.

1Hovis Teacakes 4 x 340gHovis Teacakes 4 x 340gMorrisonsBest value£1.29/kg£1.752Bakersworth Swiss Roll 300gBakersworth Swiss Roll 300gIceland£3.83/kg£1.153Sainsbury's Raspberry Swiss RollSainsbury's Raspberry Swiss RollSainsbury's£4.86/kg£1.194Sainsbury's 245g Raspberry Swiss RollSainsbury's 245g Raspberry Swiss RollSainsbury's£4.86/kg£1.195Sainsbury's 268g Raspberry Sponge Roll, Taste the DifferenceSainsbury's 268g Raspberry Sponge Roll, Taste the DifferenceSainsbury's£6.72/kg£1.806Sainsbury's 235g Chocolate Sponge Roll, Taste the DifferenceSainsbury's 235g Chocolate Sponge Roll, Taste the DifferenceSainsbury's£6.81/kg£1.607Sainsbury's 235g Cappuccino Sponge Roll, Taste the DifferenceSainsbury's 235g Cappuccino Sponge Roll, Taste the DifferenceSainsbury's£7.66/kg£1.808The BAKERY at ASDA Jam & Coconut Traybake 300gThe BAKERY at ASDA Jam & Coconut Traybake 300gAsda£8.60/kg£2.589M&S Lemon Curd Sponge Roll 250gM&S Lemon Curd Sponge Roll 250gM&S£8.80/kg£2.2010M&S Strawberry Jam & Clotted Cream Sponge Roll 245gM&S Strawberry Jam & Clotted Cream Sponge Roll 245gM&S£8.98/kg£2.2011M&S Apricot Sponge Roll 245gM&S Apricot Sponge Roll 245gM&S£8.98/kg£2.2012Balconi Italian White Chocolate Cake Rolls 6x37gBalconi Italian White Chocolate Cake Rolls 6x37gTescoClubcard £1.50£9.01/kg£2.0013Balconi Italian Cake Rolls Milk Cream 10x37gBalconi Italian Cake Rolls Milk Cream 10x37gTesco£9.32/kg£3.4514Balconi Italian Cake Rolls Cocoa Cream 10 x 37gBalconi Italian Cake Rolls Cocoa Cream 10 x 37gTesco£9.32/kg£3.4515M&S Chocolate Sponge Roll 225gM&S Chocolate Sponge Roll 225gM&S£9.78/kg£2.2016M&S Coffee Sponge Roll 220gM&S Coffee Sponge Roll 220gM&S£10.00/kg£2.2017M&S Raspberry Sponge Roll 219gM&S Raspberry Sponge Roll 219gM&S£10.05/kg£2.2018M&S Chocolate Swiss Roll 360gM&S Chocolate Swiss Roll 360gM&S£11.11/kg£4.0019Sainsbury's 240g Chocolate Yule Log CakeSainsbury's 240g Chocolate Yule Log CakeSainsbury's£11.22/kg£2.9520M&S Lemon Swiss Roll 325gM&S Lemon Swiss Roll 325gM&S£12.31/kg£4.0021M&S Extremely Chocolatey Sponge Roll 240gM&S Extremely Chocolatey Sponge Roll 240gM&S£12.50/kg£3.0022Sainsbury's Free From 4 x 176g Mini Yule Logs Multipack CakesSainsbury's Free From 4 x 176g Mini Yule Logs Multipack CakesSainsbury's£14.20/kg£2.5023M&S Trick or Treat Colin the Caterpillar Large Chocolate Sponge Roll 640gM&S Trick or Treat Colin the Caterpillar Large Chocolate Sponge Roll 640gM&S£19.53/kg£12.5024Mr Kipling Choc Chip Breakfast Bakes Snack Cakes 4 packMr Kipling Choc Chip Breakfast Bakes Snack Cakes 4 packAsda£1.91
See The Live Rolls Comparison →

Cheapest Rolls: FAQ

Where is the cheapest rolls in the UK?

Right now the best value rolls is Hovis Teacakes 4 x 340g at Morrisons, £1.75 (£1.29/kg). SmartShelf ranks rolls by price per unit across 6 supermarkets, updated daily.

Which supermarket is cheapest for rolls?

We compare rolls across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland. Today Morrisons has the cheapest option, but the ranking updates every day as prices change.

How does SmartShelf compare rolls prices?

We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available. Free, with no sign-up.