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Cheapest White in the UK

Prices updated 15 November 2026 · 242 products across 9 supermarkets

The best-value white in the UK right now is JUST ESSENTIALS by ASDA Just Essentials White Bread 800g at Asda — £0.69/kg (£0.55).
242Products Compared
9Supermarkets
£0.69Lowest /Kg

We compare white across all 9 major UK supermarkets: Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland — and rank by price per unit so you can see where white is genuinely cheapest. Prices update daily.

1JUST ESSENTIALS by ASDA Just Essentials White Bread 800gJUST ESSENTIALS by ASDA Just Essentials White Bread 800gAsdaBest value£0.69/kg£0.552VILLAGE BAKERY Medium Sliced White Bread 800 GVILLAGE BAKERY Medium Sliced White Bread 800 GAldi£0.70/kg£0.553Essential White Medium Sliced BreadEssential White Medium Sliced BreadWaitrose£0.94/kg£0.754Waitrose Super Soft White Medium Sliced BreadWaitrose Super Soft White Medium Sliced BreadWaitrose£1.00/kg£0.805Waitrose Soft White Toastie Thick Sliced BreadWaitrose Soft White Toastie Thick Sliced BreadWaitrose£1.00/kg£0.806The BAKERY at ASDA The Bakery Soft White Toastie Thick Sliced 800gThe BAKERY at ASDA The Bakery Soft White Toastie Thick Sliced 800gAsda£1.00/kg£0.807The BAKERY at ASDA Farmhouse White 800gThe BAKERY at ASDA Farmhouse White 800gAsda£1.38/kg£1.108Hovis Soft White Medium 800gHovis Soft White Medium 800gAsda£1.56/kg£1.259Hovis Soft White Thick 800gHovis Soft White Thick 800gAsda£1.56/kg£1.2510Waitrose Soft White Farmhouse LoafWaitrose Soft White Farmhouse LoafWaitrose£1.57/kg£1.2511Kingsmill Soft White Bread Medium Sliced Loaf 800gKingsmill Soft White Bread Medium Sliced Loaf 800gAsda£1.63/kg£1.3012Kingsmill Soft White Bread Thick Sliced Loaf 800gKingsmill Soft White Bread Thick Sliced Loaf 800gAsda£1.63/kg£1.3013Roberts Bakery Thick Soft White 800gRoberts Bakery Thick Soft White 800gAsda£1.73/kg£1.3814Roberts Bakery Medium Soft White 800gRoberts Bakery Medium Soft White 800gAsda£1.73/kg£1.3815Roberts Bakery Mega Thick Soft White 800gRoberts Bakery Mega Thick Soft White 800gAsda£1.73/kg£1.3816Warburtons Super Toastie Extra Thick Sliced White Bread 800gWarburtons Super Toastie Extra Thick Sliced White Bread 800gTesco£1.75/kg£1.4017Warburtons Original Toastie Soft & Sliced White Loaf 800gWarburtons Original Toastie Soft & Sliced White Loaf 800gAsda£1.75/kg£1.4018Warburtons Medium Toastie Soft & Sliced White Loaf 800gWarburtons Medium Toastie Soft & Sliced White Loaf 800gAsda£1.75/kg£1.4019Warburtons Thick Toastie Soft & Sliced White Loaf 800gWarburtons Thick Toastie Soft & Sliced White Loaf 800gAsda£1.75/kg£1.4020Warburtons  Super Toastie  White Bread 800gWarburtons Super Toastie White Bread 800gMorrisons£1.75/kg£1.4021Warburtons Mega Thick Toastie Soft & Sliced White Loaf 800gWarburtons Mega Thick Toastie Soft & Sliced White Loaf 800gAsda£1.75/kg£1.4022Warburtons Limited Edition Mega Thick Toastie Soft & Sliced White Loaf 800gWarburtons Limited Edition Mega Thick Toastie Soft & Sliced White Loaf 800gAsda£1.75/kg£1.4023WARBURTONS Toastie Thick Sliced Soft White Bread 800 GWARBURTONS Toastie Thick Sliced Soft White Bread 800 GAldi£1.80/kg£1.4024The BAKERY at ASDA Bake at Home White Bloomer 800gThe BAKERY at ASDA Bake at Home White Bloomer 800gAsda£1.80/kg£1.44
See The Live White Comparison →

Cheapest White: FAQ

Where is the cheapest white in the UK?

Right now the best value white is JUST ESSENTIALS by ASDA Just Essentials White Bread 800g at Asda, £0.55 (£0.69/kg). SmartShelf ranks white by price per unit across 9 supermarkets, updated daily.

Which supermarket is cheapest for white?

We compare white across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland. Today Asda has the cheapest option, but the ranking updates every day as prices change.

How does SmartShelf compare white prices?

We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available. Free, with no sign-up.