Cheapest White in the UK
Prices updated 15 November 2026 · 242 products across 9 supermarkets
We compare white across all 9 major UK supermarkets: Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland — and rank by price per unit so you can see where white is genuinely cheapest. Prices update daily.
Essential White Medium Sliced Bread£0.94/kg£0.754
Waitrose Super Soft White Medium Sliced Bread£1.00/kg£0.805
Waitrose Soft White Toastie Thick Sliced Bread£1.00/kg£0.806
Waitrose Soft White Farmhouse Loaf£1.57/kg£1.2511
Warburtons Super Toastie Extra Thick Sliced White Bread 800g£1.75/kg£1.4017
Warburtons Super Toastie White Bread 800g£1.75/kg£1.4021Cheapest White: FAQ
Where is the cheapest white in the UK?
Right now the best value white is JUST ESSENTIALS by ASDA Just Essentials White Bread 800g at Asda, £0.55 (£0.69/kg). SmartShelf ranks white by price per unit across 9 supermarkets, updated daily.
Which supermarket is cheapest for white?
We compare white across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland. Today Asda has the cheapest option, but the ranking updates every day as prices change.
How does SmartShelf compare white prices?
We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available. Free, with no sign-up.