Cheapest Wholemeal & Seeded in the UK
Prices updated 15 November 2026 · 66 products across 9 supermarkets
We compare wholemeal & seeded across all 9 major UK supermarkets: Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland — and rank by price per unit so you can see where wholemeal & seeded is genuinely cheapest. Prices update daily.
Essential Wholemeal Baps£0.17/each£1.002
Tesco Soft Wholemeal Roll 6 Pack£0.19/each£1.153
Browning The Bakers Morning Rolls 4 Pack£0.24/each£0.957
Brownings Well Fired Morning Rolls 4 per pack£0.24/each£0.958
Essential Wholemeal Giant Baps£0.25/each£1.009
Sainsbury's Large Oat Topped Wholemeal Deli Rolls x4£0.30/each£1.2011
Brownings Wheaten Rolls 4 Pack£0.31/each£1.2512
Tesco Deli Multiseed White Rolls 4 Pack£0.34/each£1.3513
Tesco Finest 4 Seeded Rolls with Sourdough£0.36/each£1.4514
Waitrose 4 Multigrain Rolls£0.38/each£1.5015
Fitzgeralds 4 Bake at Home Multiseed & Cereal Petits Pains£0.44/each£1.7517
Waitrose 4 Wholemeal Seeded Rolls£0.44/each£1.7518
Sainsbury's Free From Seeded Rolls 260g£0.45/each£1.8019
Sainsbury's Bake at Home Seeded Rolls, Taste the Difference ...£0.50/each£2.0020
Waitrose 4 Bake at Home Multiseed Pavés£0.50/each£2.0021
Schar Gluten Free Seeded Ciabatta Rolls 4 per pack£0.62/each£2.5022
Iceland Wholemeal Thick Sliced Bread 800g£1.25/kg£1.0023
Sainsbury's Large Soft Multiseed Rolls, Taste the Difference...£1.35/each£1.3524
Kingsmill Tasty Wholemeal Bread Medium Sliced Loaf 800g£1.69/kg£1.35Cheapest Wholemeal & Seeded: FAQ
Where is the cheapest wholemeal & seeded in the UK?
Right now the best value wholemeal & seeded is Essential Wholemeal Baps at Waitrose, £1.00 (£0.17/each). SmartShelf ranks wholemeal & seeded by price per unit across 9 supermarkets, updated daily.
Which supermarket is cheapest for wholemeal & seeded?
We compare wholemeal & seeded across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi, M&S, Ocado and Iceland. Today Waitrose has the cheapest option, but the ranking updates every day as prices change.
How does SmartShelf compare wholemeal & seeded prices?
We list each product's price per unit (£/kg, £/litre or per item) so you compare like for like, and we show loyalty prices such as Clubcard and Nectar where available. Free, with no sign-up.